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Market Driven Management: Strategic and Operational Marketing

by Jean-Jacques Lambin,Ruben Chumpitaz,Isabelle Schuiling

ISBN 13: 9781403998521

Format: Paperback (496 pages)
Publisher: Palgrave Macmillan
Published: 27 Apr 2007

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Market-Driven Management: strategic and operational marketing

by Professor Jean-Jacques Lambin, Isabelle Schuiling

ISBN 13: 9780230276024

Format: Paperback (624 pages)
Publisher: Palgrave Macmillan
Published: 08 Jun 2012

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