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Market Driven Management: Strategic and Operational Marketing Market Driven Management: Strategic and Operational Marketing by Jean-Jacques Lambin,Ruben Chumpitaz,Isabelle Schuiling

Market Driven Management: Strategic and Operational Marketing

by Jean-Jacques Lambin,Ruben Chumpitaz,Isabelle Schuiling


ISBN 13: 9781403998521

Format: Paperback (496 pages)
Publisher: Palgrave Macmillan
Published: 27 Apr 2007

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