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Marketing Strategy: A Customer-driven Approach

by Steven P. Schnaars

ISBN 13: 9780029279533

Format: Hardcover (319 pages)
Publisher: The Free Press
Published: 04 Feb 1991

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Megamistakes: Forecasting and the Myth of Rapid Technological Change

by Steven P. Schnaars

ISBN 13: 9780029279526

Format: Hardcover (224 pages)
Publisher: The Free Press
Published: 01 Feb 1989

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