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The Essential Persona Lifecycle: Your Guide to Building and Using Personas

by Tamara Adlin,John Pruitt

ISBN 13: 9780123814180

Format: Paperback (240 pages)
Publisher: Morgan Kaufmann
Published: 04 May 2010

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The Persona Lifecycle: Keeping People in Mind Throughout Product Design (Interactive Technologies)

by John Pruitt,Tamara Adlin

ISBN 13: 9780125662512

Format: Paperback (744 pages)
Publisher: Morgan Kaufmann
Published: 05 May 2006

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