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Managing Services Marketing: Text and Readings (Dryden Press Series in Marketing)

by John E. G. Bateson, K. Douglas Hoffman

ISBN 13: 9780030225192

Format: Hardcover (250 pages)
Publisher: South-Western
Published: 29 Jan 1999
Other Format: Hardcover, Paperback

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Essentials of Services Marketing (The Dryden Press series in marketing.)

by K. Douglas Hoffman,John E. G. Bateson

ISBN 13: 9780030152177

Format: Hardcover (576 pages)
Publisher: South-Western
Published: 08 Mar 1997
Other Format: Hardcover

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