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Marketing Strategy and Competitive Positioning Marketing Strategy and Competitive Positioning by Prof Graham Hooley, Prof John Saunders, Nigel Piercy

Marketing Strategy and Competitive Positioning

by Prof Graham Hooley, Prof John Saunders, Nigel Piercy


ISBN 13: 9780273655169

Format: Paperback (648 pages)
Publisher: Financial Times/ Prentice Hall
Published: 29 Oct 2003
Other Format: Paperback

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