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A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century by Scott Bedbury,Stephen Fenichell

A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century

by Scott Bedbury,Stephen Fenichell


ISBN 13: 9780670030767

Format: Hardcover (240 pages)
Publisher: Viking Press Inc
Published: 28 Feb 2002

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What Matters Most What Matters Most by Jeffrey Hollender, Stephen Fenichell

What Matters Most

by Jeffrey Hollender, Stephen Fenichell


ISBN 13: 9781844133970

Format: Paperback (336 pages)
Publisher: Random House Business
Published: 02 Sep 2004

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