The IDM Marketing Guide: Best Practice in Direct, Data and Digital Marketing
by Robin Fairlie
ISBN 13: 9780951869284
Format: Paperback (1814 pages) Publisher: Institute of Direct Marketing Published: 17 Nov 2006
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The Marketing Person's Guide to Database Marketing and Direct Mail
ISBN 13: 9781850152095
Format: Hardcover (288 pages) Publisher: Exley Publications Ltd Published: Oct 1989