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Marketing Strategy and Competitive Positioning

by Prof John Saunders, Prof Graham Hooley, Prof Nigel F. Piercy, Brigitte Nicoulaud

ISBN 13: 9780273706977

Format: Paperback (636 pages)
Publisher: Financial Times/ Prentice Hall
Published: 17 Dec 2007

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Marketing Strategy and Competitive Positioning

by Prof Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd

ISBN 13: 9781292017310

Format: Paperback (584 pages)
Publisher: Pearson
Published: 07 Feb 2017

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