Marketing Strategy and Competitive Positioning

by Brigitte Nicoulaud (Author), Brigitte Nicoulaud (Author), John Saunders (Author), Nigel Piercy (Author), Graham Hooley (Author)

Used
Paperback
2007
$3.24

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Synopsis

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

$3.24

Save:$196.25 (98%)

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1 in stock

More Information

Format: Paperback
Pages: 636
Edition: 4
Publisher: Financial Times/ Prentice Hall
Published: 17 Dec 2007
ISBN 10: 0273706977
ISBN 13: 9780273706977

Marketing Strategy and Competitive Positioning

Used

$3.24

Synopsis

$3.24

More Information