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Marketing Strategy and Competitive Positioning

by Graham Hooley,John Saunders,Nigel Piercy,Brigitte Nicoulaud

ISBN 13: 9780273706977

Format: Paperback (636 pages)
Publisher: Financial Times/ Prentice Hall
Published: 17 Dec 2007

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Marketing Strategy and Competitive Positioning

by Graham Hooley

ISBN 13: 9781292017310

Format: Paperback (584 pages)
Publisher: Pearson
Published: 02 Feb 2017

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