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Services Marketing Management: An International Perspective

by Hans Kasper, Piet van Helsdingen, Wouter de Vries Jr.

ISBN 13: 9780471984900

Format: Paperback (768 pages)
Publisher: John Wiley & Sons
Published: 29 Mar 1999

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Services Marketing Management: A Strategic Perspective

by Hans Kasper,Piet van Helsdingen,Mark Gabbott

ISBN 13: 9780470091166

Format: Paperback (572 pages)
Publisher: John Wiley & Sons
Published: 13 Apr 2006

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