The Advertising Budget: Advertiser's Guide to Budget Determination
by Simon Broadbent, Insitute of Practitioners in Advertising
ISBN 13: 9781870562355
Format: Hardcover (288 pages) Publisher: NTC Publications Published: May 1989 Other Format: Paperback
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Advertising Budget: Advertiser's Guide to Budget Determination
by Simon Broadbent
ISBN 13: 9780077071561
Format: Paperback (220 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 May 1989 Other Format: Hardcover