Strategic Brand Management: Building, Measuring, and Managing Brand Equality
by Kevin Keller
ISBN 13: 9780131888593
Format: Hardcover (720 pages) Publisher: Prentice Hall Published: 13 Jun 2007 Other Format: Hardcover, Paperback
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Strategic Brand Management: International Edition
ISBN 13: 9780132336222
Format: Paperback (720 pages) Publisher: Pearson Education Published: 01 Feb 2007 Other Format: Hardcover, Paperback
A Framework for Marketing Management
by Philip Kotler, Kevin Keller
ISBN 13: 9780136026600
Format: Paperback (384 pages) Publisher: Prentice Hall Published: 25 Feb 2008 Other Format: Paperback
Marketing Management: International Version
ISBN 13: 9780131357976
Format: Paperback (816 pages) Publisher: Pearson Education Published: 27 Feb 2008