The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
by Erik du Plessis
ISBN 13: 9780749443665
Format: Hardcover (256 pages) Publisher: Kogan Page Published: 03 May 2005 Other Format: Illustrated
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The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand
by Erik Du Plessis
ISBN 13: 9780749461256
Format: Hardcover (272 pages) Publisher: Kogan Page Published: 03 Feb 2011
ISBN 13: 9780749450243
Format: Illustrated (256 pages) Publisher: Kogan Page Published: 03 Jul 2008