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Customer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action)

by Merlin Stone, Neil Woodcock, Liz Machtynger

ISBN 13: 9780749427009

Format: Paperback (228 pages)
Publisher: Kogan Page Ltd
Published: 01 Apr 2000
Other Format: Paperback

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Up Close and Personal?: Customer Relationship Marketing @ Work

by Merlin Stone, Paul R. Gamble, Neil Woodcock

ISBN 13: 9780749430870

Format: Hardcover (288 pages)
Publisher: Kogan Page Ltd
Published: 01 Sep 1999
Other Format: CD-ROM

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Customer Management Scorecard: Managing CRM for Profit

by Merlin Stone, Neil Woodcock, Bryan Foss

ISBN 13: 9780749438951

Format: Hardcover (428 pages)
Publisher: Kogan Page
Published: 14 Nov 2002

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