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Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development) Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development) by Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald

Creating Powerful Brands: The strategic route to success in consumer, industrial and service markets (CIM Professional Development)

by Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald


ISBN 13: 9780750606608

Format: Paperback (282 pages)
Publisher: A Butterworth-Heinemann Title
Published: 21 Sep 1992

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Market Segmentation: How to do it, how to profit from it Market Segmentation: How to do it, how to profit from it by Malcolm McDonald

Market Segmentation: How to do it, how to profit from it

by Malcolm McDonald


ISBN 13: 9780750659819

Format: Illustrated (492 pages)
Publisher: Butterworth-Heinemann
Published: 18 Sep 2004
Other Format: Paperback

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The Marketing Plan in Colour (Chartered Institute of Marketing) The Marketing Plan in Colour (Chartered Institute of Marketing) by Malcolm McDonald,Peter Morris

The Marketing Plan in Colour (Chartered Institute of Marketing)

by Malcolm McDonald,Peter Morris


ISBN 13: 9780750647595

Format: Paperback (96 pages)
Publisher: Butterworth-Heinemann
Published: 08 May 2000
Other Format: Paperback

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Creating Powerful Brands (CIM Professional Development) Creating Powerful Brands (CIM Professional Development) by Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald

Creating Powerful Brands (CIM Professional Development)

by Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald


ISBN 13: 9780750622400

Format: Paperback (384 pages)
Publisher: A Butterworth-Heinemann Title
Published: Apr 1998
Other Format: Paperback

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Marketing in Manageable Bites: For Busy Managers and Overworked Students Marketing in Manageable Bites: For Busy Managers and Overworked Students by Mike Meldrum,Malcolm McDonald

Marketing in Manageable Bites: For Busy Managers and Overworked Students

by Mike Meldrum,Malcolm McDonald


ISBN 13: 9780333764435

Format: Paperback (320 pages)
Publisher: Palgrave Macmillan
Published: 23 May 2000

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Marketing: A Complete Guide Marketing: A Complete Guide by Malcolm McDonald, Martin Christopher

Marketing: A Complete Guide

by Malcolm McDonald, Martin Christopher


ISBN 13: 9780333994375

Format: Paperback (584 pages)
Publisher: Palgrave
Published: 17 Apr 2003

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Marketing, An Introduction Marketing, An Introduction by Martin Christopher,etc.,Malcolm McDonald

Marketing, An Introduction

by Martin Christopher,etc.,Malcolm McDonald


ISBN 13: 9780330320467

Format: Paperback (352 pages)
Publisher: Pan
Published: 09 Aug 1991
Other Format: Paperback

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Super Job Search: The Complete Manual for Job-Seekers and Career-Changers Super Job Search: The Complete Manual for Job-Seekers and Career-Changers by Peter K. Studner,Malcolm McDonald

Super Job Search: The Complete Manual for Job-Seekers and Career-Changers

by Peter K. Studner,Malcolm McDonald


ISBN 13: 9781852520304

Format: Paperback (352 pages)
Publisher: Mercury Business Books
Published: 18 May 1989
Other Format: Unknown Binding

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The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner) The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner) by Malcolm McDonald,John Leppard

The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)

by Malcolm McDonald,John Leppard


ISBN 13: 9780750600897

Format: Paperback (192 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 03 Jun 1991
Other Format: Paperback

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Creating Powerful Brands Creating Powerful Brands by Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald

Creating Powerful Brands

by Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald


ISBN 13: 9780750659802

Format: Paperback (496 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Sep 2003
Other Format: Paperback

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The Marketing Plan: A Pictorial Guide for Managers The Marketing Plan: A Pictorial Guide for Managers by Malcolm McDonald,Peter Morris

The Marketing Plan: A Pictorial Guide for Managers

by Malcolm McDonald,Peter Morris


ISBN 13: 9780750606783

Format: Paperback (96 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 30 Sep 1992
Other Format: Paperback

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