Marketing Plans

by Malcolm Mc Donald (Author)

• Used

  Paperback
  1989

  $4.69

• Used

  Paperback
  1999

  $3.25

  McDonald (Cranfield School of Management) explains the marketing planning process, the marketing audit, setting objectives and strategies, the communications plan, the pricing plan, the distribution plan, and the customer service plan. The fourth edition adds new material on key account management and electronic marketing.