Building Strong Brands
by Aaker
ISBN 13: 9780029001516
Format: Illustrated (390 pages) Publisher: Jossey Bass Published: 01 Dec 1995 Other Format: Paperback
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Managing Brand Equity: Capitalizing on the Value o of a Brand Name: Capitalizing on the Value of a Brand Name
ISBN 13: 9780029001011
Format: Illustrated (224 pages) Publisher: Jossey Bass Published: 01 Sep 1991