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Building Strong Brands

by Aaker

ISBN 13: 9780029001516

Format: Illustrated (390 pages)
Publisher: Jossey Bass
Published: 01 Dec 1995

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Managing Brand Equity: Capitalizing on the Value o of a Brand Name: Capitalizing on the Value of a Brand Name

by Aaker

ISBN 13: 9780029001011

Format: Illustrated (224 pages)
Publisher: Jossey Bass
Published: 01 Sep 1991

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Strategic Market Management, 12th Edition (Strategic Market Managment)

by Aaker

ISBN 13: 9781119802860

Format: Paperback
Publisher: John Wiley & Sons Inc
Published: 25 Sep 2023

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