Brand Leadership: Building Assets in an Information Economy
by David A. Aaker, Erich Joachimsthaler
ISBN 13: 9780684866451
Format: Hardcover (352 pages) Publisher: Free Press Published: 05 Jun 2000 Other Format: Hardcover, Paperback
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Brand Leadership
by David A. Aaker,Erich Joachimsthaler
ISBN 13: 9781439172919
Format: Paperback (368 pages) Publisher: The Free Press Published: 27 Apr 2009 Other Format: Hardcover, Paperback