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Brand Leadership: Building Assets in an Information Economy Brand Leadership: Building Assets in an Information Economy by David A. Aaker, Erich Joachimsthaler

Brand Leadership: Building Assets in an Information Economy

by David A. Aaker, Erich Joachimsthaler


ISBN 13: 9780684866451

Format: Hardcover (352 pages)
Publisher: Free Press
Published: 05 Jun 2000
Other Format: Hardcover, Paperback

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Used : $9.13  
 
Used : $9.13