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Brand Leadership: Building Assets in an Information Economy

by David A. Aaker, Erich Joachimsthaler

ISBN 13: 9780684866451

Format: Hardcover (352 pages)
Publisher: Free Press
Published: 05 Jun 2000
Other Format: Hardcover, Paperback

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Hidden In Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy

by Erich Joachimsthaler

ISBN 13: 9781422101650

Format: Hardcover (272 pages)
Publisher: Harvard Business School Press
Published: 01 May 2007

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Brand Leadership

by David A. Aaker,Erich Joachimsthaler

ISBN 13: 9781439172919

Format: Paperback (368 pages)
Publisher: The Free Press
Published: 27 Apr 2009
Other Format: Hardcover, Paperback

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