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Reality of Global Brands: Cases and Strategies for Successful International Brand Management (Marketing for Professionals) Reality of Global Brands: Cases and Strategies for Successful International Brand Management (Marketing for Professionals) by Graham Hankinson, Philippa Cowking

Reality of Global Brands: Cases and Strategies for Successful International Brand Management (Marketing for Professionals)

by Graham Hankinson, Philippa Cowking


ISBN 13: 9780077090029

Format: Paperback (258 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Jul 1996

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Used : $4.74  
 
Used : $4.74