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Branding Across Borders: A Guide to Global Brand Marketing Branding Across Borders: A Guide to Global Brand Marketing by James R. Gregory, Jack G. Weichmann

Branding Across Borders: A Guide to Global Brand Marketing

by James R. Gregory, Jack G. Weichmann


ISBN 13: 9780658009457

Format: Hardcover (320 pages)
Publisher: McGraw-Hill Professional
Published: 01 Dec 2001

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