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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term by Jean-Noël Kapferer

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

by Jean-Noël Kapferer


ISBN 13: 9780749450854

Format: Paperback (576 pages)
Publisher: Kogan Page
Published: 03 Jan 2008

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Used : $3.48  
 
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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer, Vincent BASTIEN

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

by Jean-Noël Kapferer, Vincent BASTIEN


ISBN 13: 9780749454777

Format: Hardcover (384 pages)
Publisher: Kogan Page
Published: 03 Dec 2008

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Used : $31.93  
 
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noël Kapferer

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

by Jean-Noël Kapferer


ISBN 13: 9780749465155

Format: Paperback (512 pages)
Publisher: Kogan Page
Published: 03 Jan 2012

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New : $55.61  
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