Managing Services Marketing: Text and Readings
by John E.G. Bateson
ISBN 13: 9780030973901
Format: Paperback (600 pages) Publisher: Thomson Learning Published: Oct 1992 Other Format: Hardcover
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ISBN 13: 9780030541643
Format: Hardcover (594 pages) Publisher: Thomson Learning Published: Mar 1992 Other Format: Hardcover, Paperback
Bateson Managing Services Marketing (The Dryden Press series in marketing)
ISBN 13: 9780030081477
Format: Hardcover (606 pages) Publisher: Thomson Learning Published: 01 Feb 1989 Other Format: Hardcover, Paperback