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Managing Services Marketing: Text and Readings

by John E.G. Bateson

ISBN 13: 9780030973901

Format: Paperback (600 pages)
Publisher: Thomson Learning
Published: Oct 1992
Other Format: Hardcover

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Managing Services Marketing: Text and Readings

by John E.G. Bateson

ISBN 13: 9780030541643

Format: Hardcover (594 pages)
Publisher: Thomson Learning
Published: Mar 1992
Other Format: Hardcover, Paperback

Save for later