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Competitive Branding: Winning in the Market Place with Value-added Brands Competitive Branding: Winning in the Market Place with Value-added Brands by Torsten H. Nilson,Nilson

Competitive Branding: Winning in the Market Place with Value-added Brands

by Torsten H. Nilson,Nilson


ISBN 13: 9780471984573

Format: Hardcover (248 pages)
Publisher: John Wiley & Sons
Published: 30 Oct 1998

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