Global Marketing Management
by Masaaki Kotabe, Kristiaan Helsen
ISBN 13: 9780471372899
Format: Hardcover (768 pages) Publisher: John Wiley & Sons Published: 17 Oct 2000
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by Mike (Masaaki) Kotabe,Kristiaan Helsen
ISBN 13: 9780471230625
Format: Hardcover (732 pages) Publisher: John Wiley & Sons Published: 23 Oct 2003 Other Format: Hardcover