Consumer Behavior and Marketing Action
by Henry Assael
ISBN 13: 9780538844338
Format: Hardcover (512 pages) Publisher: Cengage Learning Published: 06 Jan 1995 Other Format: Hardcover
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ISBN 13: 9780534075309
Format: Hardcover (746 pages) Publisher: PWS Published: 14 Feb 1987 Other Format: Hardcover