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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

by Don Schultz, Charles H. Patti, Philip J. Kitchen

ISBN 13: 9780415668927

Format: Hardcover (144 pages)
Publisher: Routledge
Published: 28 Apr 2011

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Word of Mouth and Social Media

by Allan J. Kimmel, Philip J. Kitchen

ISBN 13: 9780415743808

Format: Hardcover (176 pages)
Publisher: Routledge
Published: 09 Jul 2014

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