Global Marketing Management: Changes, Challenges and New Strategies
by Steve Carter, Kiefer Lee
ISBN 13: 9780199267521
Format: Paperback (632 pages) Publisher: OUP Oxford Published: 31 Mar 2005 Other Format: Paperback
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Global Marketing Management
by Kiefer Lee, Steve Carter
ISBN 13: 9780199609703
Format: Paperback (608 pages) Publisher: OUP Oxford Published: 29 Mar 2012
ISBN 13: 9780199239429
Format: Paperback (580 pages) Publisher: OUP Oxford Published: 19 Mar 2009 Other Format: Paperback