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Global Marketing Management: Changes, Challenges and New Strategies

by Steve Carter, Kiefer Lee

ISBN 13: 9780199267521

Format: Paperback (632 pages)
Publisher: OUP Oxford
Published: 31 Mar 2005

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Global Marketing Management

by Kiefer Lee, Steve Carter

ISBN 13: 9780199609703

Format: Paperback (608 pages)
Publisher: OUP Oxford
Published: 29 Mar 2012

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