Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
by Jon Steel
ISBN 13: 9780471789765
Format: Illustrated (262 pages) Publisher: Wiley Published: 08 Dec 2006
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Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)
ISBN 13: 9780471189626
Format: Illustrated (320 pages) Publisher: Wiley Published: 16 Mar 1998