Value-added Marketing: Marketing Management for Superior Results (McGraw-Hill Marketing for Professionals)
by Torsten H. Nilson
ISBN 13: 9780077076559
Format: Hardcover (208 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 May 1992
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Chaos Marketing: How to Win in a Turbulent World (McGraw-Hill Marketing for Professionals)
ISBN 13: 9780077079918
Format: Paperback (182 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Mar 1995