Services Marketing: People, Technology, Strategy
by Christopher Lovelock, Jochen Wirtz
ISBN 13: 9780273756064
Format: Paperback (648 pages) Publisher: Pearson Education Published: 13 Dec 2011
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Services Marketing (Prentice-Hall Series in Marketing)
by Christopher Lovelock,Jochen Wirtz
ISBN 13: 9780131875524
Format: Hardcover (672 pages) Publisher: Prentice Hall Published: 27 Sep 2006 Other Format: Paperback
Services Marketing: People, Technology, Strategy: 9th Edition: People, Technology, Strategy (Ninth Edition)
by Jochen Wirtz,Christopher Lovelock
ISBN 13: 9781944659820
Format: Paperback (684 pages) Publisher: World Scientific Publishing Published: 24 Sep 2021