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Services Marketing: People, Technology, Strategy Services Marketing: People, Technology, Strategy by Christopher Lovelock, Jochen Wirtz

Services Marketing: People, Technology, Strategy

by Christopher Lovelock, Jochen Wirtz


ISBN 13: 9780273756064

Format: Paperback (648 pages)
Publisher: Pearson Education
Published: 13 Dec 2011

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Services Marketing (Prentice-Hall Series in Marketing) Services Marketing (Prentice-Hall Series in Marketing) by Christopher Lovelock,Jochen Wirtz

Services Marketing (Prentice-Hall Series in Marketing)

by Christopher Lovelock,Jochen Wirtz


ISBN 13: 9780131875524

Format: Hardcover (672 pages)
Publisher: Prentice Hall
Published: 27 Sep 2006
Other Format: Paperback

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