We are Like That Only, Understanding the Logic of Consumer India
by Rama Bijapurkar
ISBN 13: 9780670999446
Format: Hardcover (281 pages) Publisher: Penguin Portfoilo Published: 01 Jan 2007
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Winning in the Indian Market: Understanding the Transformation of Consumer India
ISBN 13: 9780470821992
Format: Paperback (250 pages) Publisher: John Wiley & Sons Published: 30 Nov 2007