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Competitive Positioning: The Key to Market Success Competitive Positioning: The Key to Market Success by Graham J. Hooley, John A. Saunders

Competitive Positioning: The Key to Market Success

by Graham J. Hooley, John A. Saunders


ISBN 13: 9780131555990

Format: Paperback (272 pages)
Publisher: Prentice-Hall
Published: 01 Mar 1993

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