Africa Rising: How 900 Million African Consumers Offer More Than You Think
by Vijay Mahajan
ISBN 13: 9780132339421
Format: Hardcover (288 pages) Publisher: Wharton School Publishing Published: 29 Aug 2008
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The 86 percent solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
by Kamini Banga, Vijay Mahajan
ISBN 13: 9780131489073
Format: Hardcover (256 pages) Publisher: Wharton School Publishing Published: 14 Sep 2005