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Africa Rising: How 900 Million African Consumers Offer More Than You Think

by Vijay Mahajan

ISBN 13: 9780132339421

Format: Hardcover (288 pages)
Publisher: Wharton School Publishing
Published: 29 Aug 2008

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Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

by Yoram (Jerry) Wind,Vijay Mahajan

ISBN 13: 9780130650757

Format: Paperback (368 pages)
Publisher: Financial Times/ Prentice Hall
Published: 25 Oct 2001

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