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The Pims Principles: Linking Strategy to Performance

by Bradley T. Gale, Robert D. Buzzell

ISBN 13: 9780029044308

Format: Hardcover (322 pages)
Publisher: Macmillan USA
Published: 10 Aug 1987

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Global Marketing Management: Case Readings

by Christopher A. Bartlett, John A. Quelch, Robert D. Buzzell

ISBN 13: 9780201542806

Format: Paperback (464 pages)
Publisher: Addison Wesley Longman Publishing Co
Published: 12 Dec 1991
Other Format: Paperback

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