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Marketing Metrics: 50+ Metrics Every Executive Should Master

by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein

ISBN 13: 9780131873704

Format: Hardcover (384 pages)
Publisher: Wharton School Publishing
Published: 18 Apr 2006

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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

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ISBN 13: 9780521123457

Format: Paperback (328 pages)
Publisher: Cambridge University Press
Published: 19 Nov 2009

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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

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ISBN 13: 9780521840538

Format: Hardcover (326 pages)
Publisher: Cambridge University Press
Published: 04 Nov 2004
Other Format: Paperback

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