Marketing Metrics: 50+ Metrics Every Executive Should Master
by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
ISBN 13: 9780131873704
Format: Hardcover (384 pages) Publisher: Wharton School Publishing Published: 18 Apr 2006 Other Format: Hardcover
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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects
by
ISBN 13: 9780521123457
Format: Paperback (328 pages) Publisher: Cambridge University Press Published: 19 Nov 2009
ISBN 13: 9780521840538
Format: Hardcover (326 pages) Publisher: Cambridge University Press Published: 04 Nov 2004 Other Format: Paperback