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Social Marketing: Changing Public Behaviour by Persuasion Social Marketing: Changing Public Behaviour by Persuasion by Philip Kotler, Eduardo L. Roberto

Social Marketing: Changing Public Behaviour by Persuasion

by Philip Kotler, Eduardo L. Roberto


ISBN 13: 9780029184615

Format: Hardcover (401 pages)
Publisher: The Free Press
Published: 30 Oct 1989
Other Format: Paperback

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