Destination Branding: Creating the unique destination proposition
by Nigel Morgan, Annette Pritchard, Roger Pride
ISBN 13: 9780750659697
Format: Paperback (336 pages) Publisher: A Butterworth-Heinemann Title Published: 26 Jun 2004
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Destination Brands: Managing Place Reputation
by Nigel Morgan,Annette Pritchard,Roger Pride
ISBN 13: 9780080969305
Format: Paperback (392 pages) Publisher: A Butterworth-Heinemann Title Published: 09 Mar 2011 Other Format: Paperback