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Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information by Gerald Zaltman, Vincent P. Barabba

Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information

by Gerald Zaltman, Vincent P. Barabba


ISBN 13: 9780875842417

Format: Hardcover (294 pages)
Publisher: Harvard Business School Press
Published: 01 Dec 1990

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Used : $18.75  
 
Used : $18.75