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Global Marketing: Foreign Entry, Local Marketing and Global Management

by Johny Johansson

ISBN 13: 9780071169615

Format: Paperback (672 pages)
Publisher: McGraw-Hill Education (ISE Editions)
Published: Jan 1999

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In Your Face: How American Marketing Excess Fuels Anti-Americanism

by Johny Johansson

ISBN 13: 9780131438187

Format: Hardcover (224 pages)
Publisher: Financial Times/ Prentice Hall
Published: 08 Apr 2004

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