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Framework for Marketing Management

by Philip Kotler,Kevin Lane Keller

ISBN 13: 9780273752516

Format: Paperback (360 pages)
Publisher: Pearson Education
Published: 28 Apr 2011

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Strategic Brand Management (International Edition)

by Kevin Lane Keller

ISBN 13: 9780131105836

Format: Paperback (788 pages)
Publisher: Pearson
Published: 01 Aug 2002
Other Format: Hardcover, Paperback

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