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Competing on Value: Bridging the Gap Between Brand and Customer Value (Financial Times Series)

by Dr Simon Knox, Stan Maklan

ISBN 13: 9780273631057

Format: Hardcover (288 pages)
Publisher: Financial Times/ Prentice Hall
Published: 25 Mar 1998

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Customer Relationship Management: Perspectives from the Market Place

by Simon Knox,Stan Maklan,Adrian Payne,Joe Peppard,Lynette Ryals

ISBN 13: 9780750656771

Format: Hardcover (302 pages)
Publisher: A Butterworth-Heinemann Title
Published: 29 Oct 2002

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