The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
by John Philip Jones
ISBN 13: 9780761912392
Format: Paperback (560 pages) Publisher: SAGE Publications, Inc Published: 30 Mar 1999
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How Advertising Works: The Role of Research (Graduate Survival Skills)
by Professor John Philip Jones
ISBN 13: 9780761912415
Format: Paperback (368 pages) Publisher: Sage Publications, Inc Published: 23 Jul 1998