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What's in a Name?: Advertising and the Concept of Brands What's in a Name?: Advertising and the Concept of Brands by John Philip Jones,Jan S. Slater

What's in a Name?: Advertising and the Concept of Brands

by John Philip Jones,Jan S. Slater


ISBN 13: 9780765611123

Format: Paperback (308 pages)
Publisher: M.E. Sharpe
Published: 31 Dec 2002

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New : $66.22  
New : $66.22