Essentials of Marketing 4/e
by Geoff Lancaster,Lester Massingham
ISBN 13: 9780077098605
Format: Paperback (570 pages) Publisher: McGraw-Hill Education Published: 01 Dec 2001
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Marketing Case Studies: How to Tackle Them: How to Answer Them (Marketing Series: Student)
ISBN 13: 9780750620116
Format: Paperback (214 pages) Publisher: A Butterworth-Heinemann Title Published: 30 Aug 1995
Mini Cases in Marketing (Marketing Series: Student)
by Lester Massingham, Geoffrey A. Lancaster
ISBN 13: 9780750601719
Format: Paperback (180 pages) Publisher: Butterworth-Heinemann Ltd Published: Mar 1991 Other Format: Paperback
Marketing Management
by Geoff Lancaster, Lester Massingham
ISBN 13: 9780077097523
Format: Paperback (456 pages) Publisher: McGraw-Hill Inc.,US Published: 01 Mar 2001 Other Format: Hardcover
Essentials of Marketing: Text and Cases
ISBN 13: 9780077077280
Format: Hardcover (512 pages) Publisher: McGraw-Hill Publishing Co. Published: Jul 1993 Other Format: Paperback
ISBN 13: 9780070841819
Format: Paperback (430 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Jan 1988 Other Format: Hardcover
Strategic Marketing Planning and Evaluation (Marketing in Action)
ISBN 13: 9780749417840
Format: Paperback (160 pages) Publisher: Kogan Page Ltd Published: 27 Nov 1996
Essentials of Marketing Management
by Geoffrey Lancaster,Lester Massingham
ISBN 13: 9780415553476
Format: Paperback (552 pages) Publisher: Routledge Published: 10 Sep 2010
ISBN 13: 9780077074203
Format: Hardcover (400 pages) Publisher: McGraw-Hill Publishing Co. Published: 01 Sep 1992 Other Format: Paperback
The Marketing Primer (Marketing S.)
ISBN 13: 9780434910922
Format: Paperback (256 pages) Publisher: Butterworth-Heinemann Ltd Published: 17 Oct 1988
Mini Cases in Marketing (Marketing S.)
ISBN 13: 9780434913121
Format: Paperback (180 pages) Publisher: Heinemann Professional Published: 26 Mar 1990 Other Format: Paperback
ISBN 13: 9781138038967
Format: Illustrated (474 pages) Publisher: Routledge Published: 30 Aug 2017